#FashionBuzz: DVF Launches New Fragrance

Who: Diane Von Furstenberg
What: Diane Fragrance
Rating: “I wanted to put the power of women in a bottle", says DVF to WWD “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”
The scent will first be introduced in North America and the Middle East.