FashionBuzz: Versace "Iconic Collection" for H&M

pictures courtesy of H&M

Who: H&M
What: Announces Versace as the next designer collaboration
Wear: "Iconic Collection" featuring, men's, women's, and home wear.
Rating: Versace archived pieces re-purposed. Versace cheap but definitely not H&M cheap!!!

pictures courtesy of H&M

To close out her Milan Men's Fashionweek show, MissDt-V, took her bow in a studded leather dress new from the Versace collabo line with H&M. Just recently announced the two brands will rollout the first line on November 17, and will release a second pre-spring collection January 19. Exclusive to 300 doors in select countries and sold online.

"The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere, " said the designer. Back in 2008 she had somewhat of a different opinion about doing a line with the affordable retailer. Saying she respects designers who do it, but stated,  "I work very hard to put Versace in the luxury  section. She continues, " I think to put the Versace line in H&M would confuse the brand." Nonetheless we now know they have reached some agreeable terms, hence dubbing this line the "Iconic Collection". Which goes great with whatever deal she struck, presumably, to have CFDA's Fall 2011 fashion icon, Lady Gaga, wear only Versace for the next few months.

So lovelies what can we learn from this?!
1. Set a standard for yourself,  your brand, and your business.
2. Protect your brand; make sure you don't allow anyone to confuse it. Every new opportunity should reflect your aesthetic.

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